PINWU Design Studio was found in base on Yuhang, Hangzhou, China, 2004. The three founding designers, Lei Zhang (China), Jovana Zhang (Serbia), Christoph John (Germany), focus on the deconstruction of Chinese traditional handicrafts and materials, applying in different areas such as art installation, furniture, traffic, space, product, graphic, brand strategy, curating and so on. The mission of PINWU Design Studio is overturning the traditional design language and creating contemporary design works base on the deconstruction research about Chinese traditional handicrafts and materials. We call it “FUTURE TRADITION”.